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Are you wondering whether Pinterest SEO strategies really work? When I first started in Pinterest management, I wondered, too!
Today I'm sharing a Pinterest growth case study from my client, Mary Ellen of Milk & Honey Nutrition. Mary Ellen is my sweet friend, and I'm excited that I get to work with her, too! Keep reading to find out the measurable results that she's gotten from Pinterest, as well as strategies that you can use for your own Pinterest growth.
Mary Ellen and I have been friends for about three years. We were in MOPS (Mothers of Preschoolers) together and also in the same Bible Study class at church. Plus, my mom is gluten-free, so I've been a fan of her blog since the very beginning. Our kids are quite close in age, and my younger son adores her daughter. It's the cutest thing how he always asks when we're going to see her.
Mary Ellen is a registered dietitian who blogs at Milk & Honey Nutrition. She started her blog in 2015 after becoming a stay-at-home mom to her two little girls. On her blog, she shares gluten-free, low-sugar recipes that are delicious. I have tried many of her recipes, and they all taste great!
Mary Ellen's blog has grown significantly in the three years since she started it. She has a solid following on her blog and Facebook page, but her Instagram following is seriously impressive! If you love looking at gorgeous food, you definitely need to check out her Instagram immediately. (Warning: Do not view if hungry! 😉)
Anyway, one day in early June, we were set to have a playdate with our kids. I had just started my Pinterest business, and I went to Milk & Honey Nutrition's Pinterest account. There was very little there, so I talked to Mary Ellen about it at the playdate. Since I wanted to test out everything I had read and learned about Pinterest strategy, I asked if she would be ok with me using Milk & Honey Nutrition for a Pinterest growth case study. She said she hadn't had time to focus on Pinterest and didn't really want to learn, so she hired me immediately.
As a new Pinterest manager, I did everything I could do to understand how to grow an account on Pinterest. I viewed webinars, listened to podcasts, read blogs, and took courses. Of course, I learned that it's very easy to find outdated information, so it's important to make sure the information is current. I found out exactly what I needed to do and got to work.
Since Mary Ellen had already started a Pinterest profile for her business, I simply took over managing that account. It had just been sitting there with a few boards created and a few things pinned. She had not completed all of the steps for fully setting up the account, so I had to claim the website and validate Rich Pins. If you haven't done those things for your own Pinterest business account, you can read more about how to do that in my blog post here.
As I was taking over the Milk & Honey account, I wasn't really starting from scratch. Mary Ellen had about 12 boards, and each board had about 14 pins on it. My goal was at least 20 boards with a minimum of 25 pins per board. I had to figure out exactly what the rest of the boards would be and what keywords and long-tail keywords I wanted to focus on (If you have no clue what I'm talking about, check out this post).
With input from Mary Ellen collected from this Google form I made, I identified boards to start with, keywords to use for optimizing the account, and Pinterest profiles to follow to find content. This process took a while, and I made sure to break the task into multiple steps to keep from being overwhelmed.
As I added pins to the various boards that I had already optimized, I began working the Pinterest strategy for success. I pinned multiple pins every day through Tailwind (affiliate link). This showed the Pinterest algorithm that this account was a consistent pinner and the pins should be shared with others.
I also began creating pins for her many recipes. I created three templates with her brand colors, logo, and a layout that she liked. I then started pinning these pins to applicable boards. I was careful to space them out and intersperse pins from other pinners that fit with her content. This prevented her profile from appearing spammy and developed a mix of content that would appeal to many pinners.
As I scheduled and pinned Mary Ellen's various pins, I was diligent to create descriptions that contained appropriate keywords and hashtags. I was also careful to make sure there was a clear call to action for each pin. Finally, I worked to create a consistent schedule that was maintainable for the long term. I also added boards as needed, both individual and applicable group boards.
You can read more about the process I used to develop a Pinterest strategy here.
After all the background information and my Pinterest strategy, it's finally time to share the results!
As you can see from the screenshot above, Mary Ellen had an average of 91 monthly viewers and 52 followers. As an established blogger with a significant social media presence, it is obvious that Pinterest had not been a focus. I was very excited to have the opportunity to change that!
If you look at the screenshot from August 31, you can see that Milk & Honey Nutrition's Pinterest account has experienced some growth in the three months since I took over. Both Mary Ellen and I are very excited about how the account has grown in this time.
While the numbers shown above are impressive to look at, people who are familiar with Pinterest know that the monthly views from Pinterest are not the most reliable tool for accurately measuring account analytics. To get a more accurate depiction of the growth of Milk & Honey Nutrition's Pinterest account and website, I used the Pinterest analytics and Tailwind analytics (since I schedule through Tailwind) to see the growth within Pinterest.
The results from the analytics reveal:
While all those changes are nice to see, they don't necessarily translate into more visits to a website. That's why it is always best to look at Google Analytics to see what traffic Pinterest is generating for Milk & Honey Nutrition website.
When looking at Google Analytics, the results show that Pinterest growth is a real thing. When looking at the Google Analytics for the months of May through August, the monthly Pinterest referral traffic has grown by over 600%. Obviously, Mary Ellen is very happy with the increase in traffic!
While it's great to see the results from the Pinterest growth case study, you might wonder what is in all this for you! Since my goal for May Virtual Assists is to help you, I wanted to share the tips I used to grow Milk & Honey Nutrition's Pinterest account. Perhaps you can use some of the tips to grow your Pinterest account.
I hope you now see that Pinterest growth is a real thing. While I cannot guarantee that following these steps will lead to the same growth as Mary Ellen's profile, I hope her story encouraged you to try some of them for yourself! I would love to know what worked for you. Please share your own results on my Facebook page.
Of course, if you prefer done-for-you Pinterest management, I would love to help you grow your business! You can read about the services I offer here.
Need a reminder of the strategies I used to grow Milk & Honey Nutrition's Pinterest account? Download a PDF of this post now.
Thanks for checking out this case study on Pinterest growth! If you have any questions or comments, please feel free to email me at email@example.com.
Until next time,