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It's time for the third and final post of this series on getting started on Pinterest! Today we are focusing on your Pinterest strategy. These steps will help you create a sustainable Pinterest strategy and grow your business.
If you need a review on the steps to getting started on Pinterest, you can read my post on setting up your Pinterest profile here and my post on optimizing your profile here. You can also subscribe in the sidebar to get my free checklist to use as you go through the process.
As a reminder, these tips are things that I do as part of my own pinning habits. I cannot guarantee that you will experience the same success, but I hope you can use them as you develop a Pinterest strategy that works for you.
Since Pinterest is a visual search engine, I firmly believe the top tip is create quality visuals! There are several things that should be considered when creating these quality images. Here are visual-creation best practices:
In this Facebook Live with Buffer or the recap here, Pinterest executives stated that they reward content creators who pin regularly to their boards. As the algorithm sees you contributing frequently, it will make those pins more visible to your followers and in the Smart Feed. Even if it is only a few pins every day, pinning regularly will result in more visibility for your business.
There are two different parts to pinning consistently that I have as part of my Pinterest strategy. I do scheduled pinning for the bulk of my pinning, but I also believe that manual pinning should be part of a successful pinning strategy, as well.
For my Pinterest scheduler, I use Tailwind. Tailwind is a Pinterest-approved scheduler that lets you block schedule your pins, but then it automatically pins the pins at set times each day. I schedule between 20 and 30 pins each day. They are a mix of my own content and relevant content from other creators. I love that Tailwind will give recommendations of times where my audience is more likely to be on Pinterest, so my content is more visible to them. I also like that I can set intervals to pin the same pins to all my relevant boards without spamming my feed or having to remember where I've already pinned the pin. Plus, the Tailwind analytics is very helpful in telling when you last pinned a pin, what boards are especially active, and how people are interacting with your pins.
If you aren't already using Tailwind and would like to give it a try, you can check it out for free! If you use any of the links in this post to sign up, you will get $15 credit. That can either be a free month of Tailwind Plus ($15/month) or $15 off your annual purchase ($119/year). They also have a generous referral plan. For every person who signs up with my link, I will get $15 in Tailwind credit. It's a win for everyone.
Manual pinning is a great place to start with Pinterest! What this means is you go in regularly (daily, if you don't use a scheduler) and pin content to your boards. For manual pinning, I go in first thing in the morning and pin a few pins from the Smart Feed to the appropriate boards. I usually go in a few more times throughout the day to add a few more pins to various boards.
Because I don't want to be conscious of my followers' feeds, I try not to pin more than five pins at a time, and I try to mix up the boards I pin to. No one wants 20 pins in a row about SEO appearing in their feeds!
My goal is to manually pin about 20 pins a day, but that doesn't always happen. I think manual pinning is a great way to catch fresh content that you might miss if you only go on Pinterest once or twice a week. I also think it's a great way to interact with other creators and followers. When others pin your pins, you can see where they pin it and check out other content they are pinning. It's a great way to find content!
Sharing quality content is key component of strategy for any search engine or social network! If you want to be known as an authority within your niche, it is necessary that you provide value to your clients and followers. One relatively easy way to do that is make sure your content and any content you share is helpful to them.
There are a few things that you can do to make sure you are sharing quality content. Here are my top tips for making sure your Pinterest account shares quality content:
You know that the content you provide to your customer is quality content, but it can be a struggle to find content from other sources. This is especially important at the beginning of your Pinterest account. For example, I just started my business and my blog, so I have very little content of my own. I also know that I want to provide content in certain areas, so I have been focusing on repinning content that would benefit my clients. When I'm looking for quality content, there are a few places that I've found excellent content:
The last part of your Pinterest strategy is the engage with others within your niche. You can do this by following people that fit with your niche, pinning content that they've pinned or repinned, sharing your thoughts and photos when you try things they've shared, or commenting on pins. Be sure that you are being authentic and don't go overboard. Too many comments can be considered spam, and your account can be suspended for that. A careful balance can lead to a solid reputation in your niche with loyal followers, which is what we all should strive for when growing our business.
To sum it up, there are several parts to a successful Pinterest strategy. Here are the most important parts of mine:
I hope these tips help you develop a Pinterest strategy that works for you. Keep in mind that it takes a while to grow, so have patience. Of course, feel free to contact me if you have any questions or comments on Pinterest strategy. I can't wait to see your Pinterest grow!
Until next time,